Having spent several years as a Digital Designer, I developed a deep appreciation for the importance of user experience in creating meaningful and effective designs. This realisation has inspired me to transition into UX design, where I can focus on delivering solutions that are not just visually appealing, but also deeply rooted in customer needs and behaviors. I am eager to apply my design expertise in a way that directly enhances user satisfaction and drives product success. My goal is to bridge the gap between users and products, ensuring that every interaction is seamless,efficient, and enjoyable.
Empowered stakeholders with insights and data-driven suggestions to inform strategic decisions. Collaborated effectively with cross functional teams, including developers, marketers, and stakeholders. Ran A-B testing with users and stakeholders to gain critical insights into user preferences. Created design documentation and guidelines to support future iterations and maintenance of all ISF web applications.
Led the development of unique and cohesive brand identities forWestside London’s clients, from initial concept to final execution.Designed visually compelling digital materials for multi-channel marketing campaigns. Ensured all campaign assets were consistent with the client’s brand identity and effectively communicated keymessages to target audiences.
Designed and developed a user-centric website for Reelables, ensuring a clean, modern aesthetic that highlighted the functionality and benefits of their products. Developed a suite of marketing materials, including brochures, product sheets and digital ads, that effectively communicated the advantages of Reelables’ smart labels.
Led the development of innovative brand strategies for OceanBarefoot’s clients, focusing on crafting unique brand identities that captured the essence of each client’s vision. Developed and executed comprehensive marketing campaigns across multiple channels, including digital, print, and social media.
Collaborated with copywriters and marketers to conceptualise andexecute creative campaigns that drove user engagement andconversions. Participated in design critiques and feedback sessionsthat continuously improved design skills and refined work based onconstructive feedback.