Reelables
Reelables is a smart tracking solution designed to provide real-time asset tracking for individuals and businesses.
Reelables is a smart tracking solution designed to provide real-time asset tracking for individuals and businesses.
Reelables smart labels simplify data collection by providing real-time visibility into supply chain operations and performance. These Bluetooth-enabled tracking labels actively transmit location information, reducing human error and eliminating the need for manual inventory scanning or the use of complex tracking devices.
Current supply chain management systems often rely on manual processes which are prone to human error. Employees spend considerable time scanning barcodes or entering data manually which often leads to errors. This creates challenges in inventory management, order fulfilment, and overall supply chain efficiency.
Reelables wanted to create a more intuitive and user-focused experience that addressed the diverse needs of its target users. They wanted to enhance real-time tracking capabilities and improve the platforms usability. Reelables wanted to position itself as a reliable and innovative solution for asset tracking and management.
An optimised layout for different screen sizes
Integrated chat feature for direct communication.
Location pages allowing users to see and track assets in real time with real data.
An ability to upload labels as well as assets with customisable data.A new web and mobile app for IOS that would allow users to automate data collection with real-time visibility into supply chain operations and performance.
As a Senior Product designer I collaborated with cross-functional teams to understand user needs and create workflows that had an integrated experience for customers. I conducted user research and created compelling visualisations to suit end user needs.
8 months
The first step in our design process was to conduct a thorough analysis of key competitors in the Bluetooth asset tracking space. We examined their setup, product offerings, core components, and unique selling points. This research gave our team valuable insights into how leading players deliver essential services and helped us identify critical questions to ask both current and potential users.
With a clear understanding of the competitive landscape, we then identified our target user demographics and began usability testing. We tasked these users with navigating competitor websites and apps to uncover both positive aspects and pain points. This analysis provided us with a deeper understanding of user expectations and needs, allowing us to shape our own solution, Reelables, to stand out in the market and offer a distinct competitive advantage.
A tracking solution that not only provides real-time visibility of your assets but also optimises your supply chain operations, empowering you to achieve greater efficiency and growth in your industry.
After analysing interviews we learnt that we had to provide real-time updates on asset locations and status. Including customisable push notifications and alerts for significant events would enable them to take immediate action. We also learnt that users would value enhanced search and filtering capabilities that would allow users to quickly locate specific assets by ID, category, location, or status.
Providing offline access and data caching would also be a key factor, allowing users to view and manage critical information in environments with poor or no internet connectivity. Allow users to personaldashboards with the metrics and data most relevant to their roles xible reporting options that let users generate custom reports based on their specific needs, improving both utility and engagement.Onboarding and Contextual Help: Develop an easy onboarding process with a guided walkthrough for new users. Incorporate contextual help, such as tooltips, tutorials, and a searchable FAQ section, to assist users in navigating the app and understanding its features without needing external support.
The interview sample included four different user types involved in supply chain and logistics operations: a Logistics Manager, a Warehouse Operator, a Supply Chain Director and Controls Officer. Participants ranged in age from 30 to 50 and represented mid-sized to large organisations across various industries, such as e-commerce, distribution, and manufacturing.
Each interview lasted around 40 minutes and was designed to uncover their daily responsibilities, challenges, and decision-making processes related to inventory tracking and management. The questions focused on understanding their specific needs and pain points in their roles.
Key questions included:
What methods do you currently use to track inventory and shipments?
What challenges do you face with your current tracking systems?
How do you assess the effectiveness of your supply chain operations?
What features would help you reduce errors in inventory management?
After conducting over 50 user interview sessions lots of insightas weer collected. These were split up in to categories.
Users most valued being able to acquire real-time visibility into the location and movement of assets. Having this feature would ensure that users could easily monitor their inventory and equipment and reduce misplacement or delays.
Users wanted a function that allowed users to track the status and performance of assets and help their organisation to ensure they were used efficiently. They wanted to minimise downtime and enable smarter allocation of resources. Having this as a feature would be an essential need in keeping theor organisation effective and proficient.
Users wanted a tool that would allow insights in to the handling and control of assets to ensure they were accounted for and protected. This included maintaining detailed records of ownership, transfers and access to assets.x
After conducting user interviews we categorised these users into for role types. These were; Logistics Managers, Supply Chain Directors, Controls Managers and Warehouse Operators. Their shared goals were to focus on real time shipment visibility and operational efficien
Wireframes were developed to address the primary use cases. Once these had been reviewed wireframes were turned into designs and prototypes for testing. Further feedback was gathered and designs were further refined.
After launching the site app we gathered positive feedback reflecting an increase in confidence towards the platform. We were able to continue to improve the system based on users feedback to continue to improve and develop new as well as existing features.
Significant decrease in human errors related to inventory management.
Improved accuracy of inventory data and real-time visibility.
Reduced time spent on manual tracking tasks and increased overall operational efficiency.
Improved accuracy of inventory data and real-time visibility.
High rate of adoption and positive feedback from users.
We analysed competitors’ products to understand industry standards and identify opportunities for Reelables to differentiate itself. This also provided context for user expectations based on their experiences with similar products.
Working on the Reelables project as a UX designer taught me the value of collaboration and iteration in delivering user-centered solutions. Conducting user interviews and user testing sessions proved key in understanding how to help each organisation with their asset management.
Having open ended conversations with our end users helped us validate and refine at each step of the journey and helped us feel confident at delivery quality solutions at the end of the process.
