Reelables smart labels automate data collection with real-time visibility into supply chain operations and performance. Their Bluetooth tracking labels actively communicate location, reducing human error and eliminating the need to manually scan inventory or operate complicated tracking devices.
Current supply chain management systems often rely on manual processes for tracking inventory, which are prone to human error, inefficiencies, and inaccuracies. Employees spend considerable time scanning barcodes or entering data manually, which can lead to mistakes, delays, and a lack of real-time visibility into inventory status. This creates challenges in inventory management, order fulfillment, and overall supply chain efficiency.
An optimised layout for different screen sizes and orientations.
Integrated chat feature for direct communication between users.
Location pages allowing users to see and track assets in real time with real data.
An ability to upload labels as well as assets with customisable data.A new web and mobile app for IOS that would allow users to automate data collection with real-time visibility into supply chain operations and performance.
The first step in our design process was to conduct a thorough analysis of key competitors in the Bluetooth asset tracking space. We examined their setup, product offerings, core components, and unique selling points. This research gave our team valuable insights into how leading players deliver essential services and helped us identify critical questions to ask both current and potential users.
With a clear understanding of the competitive landscape, we then identified our target user demographics and began usability testing. We tasked these users with navigating competitor websites and apps to uncover both positive aspects and pain points. This analysis provided us with a deeper understanding of user expectations and needs, allowing us to shape our own solution, Reelables, to stand out in the market and offer a distinct competitive advantage.
The interview sample included three different user types involved in supply chain and logistics operations: a Logistics Manager, a Warehouse Operator, and a Supply Chain Director. Participants ranged in age from 30 to 50 and represented mid-sized to large organizations across various industries, such as e-commerce, distribution, and manufacturing.
Each interview lasted around 40 minutes and was designed to uncover their daily responsibilities, challenges, and decision-making processes related to inventory tracking and management. The questions focused on understanding their specific needs and pain points in their roles.
Key questions included:
What methods do you currently use to track inventory and shipments?
What challenges do you face with your current tracking systems?
How do you assess the effectiveness of your supply chain operations?
What features would help you reduce errors in inventory management?
After analysing interviews we learnt that we had to provide real-time updates on asset locations and status. Including customisable push notifications and alerts for significant events would enable them to take immediate action. We also learnt that users would value enhanced search and filtering capabilities that would allow users to quickly locate specific assets by ID, category, location, or status.
Providing offline access and data caching would also be a key factor, allowing users to view and manage critical information in environments with poor or no internet connectivity. Allow users to personaldashboards with the metrics and data most relevant to their roles xible reporting options that let users generate custom reports based on their specific needs, improving both utility and engagement.Onboarding and Contextual Help: Develop an easy onboarding process with a guided walkthrough for new users. Incorporate contextual help, such as tooltips, tutorials, and a searchable FAQ section, to assist users in navigating the app and understanding its features without needing external support.
A tracking solution that not only provides real-time visibility of your assets but also optimises your supply chain operations, empowering you to achieve greater efficiency and growth in your industry.
The wireframe was created to establish the foundation and layout of the information, ensuring a solid structure before focusing on visual design and interactive elements.
Mapping out the user flow for desktop and mobile proved highly important in ensuring a seamless and intuitive user experience, allowing us to identify potential pain points, optimise navigation paths, and tailor the design to meet the unique needs of users on different devices.
Users praised the Reelables website and web app for their intuitive interface and efficient performance. They appreciated the clean design, logical organisation and smooth operation of the app. The comprehensive range of features, including real-time tracking updates and detailed analytics had also been well-received.
However, users noted that the mobile optimisation needed improvement, as some elements do not adjust well to smaller screens. Additionally, they wanted more customisation options for the dashboard as well as the ability to set personalised alerts and notifications. Integration with other tools such as Google Sheets and Slack had also been suggested.
For further enhancements, users recommend implementing more advanced security features, like two-factor authentication, and providing detailed user permissions for larger teams. Advanced analytics and data visualisation tools, along with predictive analytics could offer deeper insights. Improved customer support, such as live chat and more comprehensive tutorials would assist new users. Users also suggest adding localisation and language support, an offline mode with automatic data syncing and a user feedback mechanism to continually gather insights for improvement.
When addressing these areas, Reelables continued to enhance user satisfaction and refine their product to better meet the needs of a diverse user base.
By observing users interacting with the current Reelables product, we identified specific usability issues and areas for improvement. This hands-on testing provided practical insights into how real users navigate and utilise the product.
We also sent out surveys and questionnaires to a broad audience. we gathered quantitative data on user demographics, usage patterns, and preferences. This data provided a baseline understanding of our users and identified common trends and pain points.
We mapped out the user journeys for different personas, highlighting critical touch points and potential pain points. This visual representation helped us understand the user experience from start to finish and identify opportunities for enhancement.
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Simplified menu structure with a tab-based design for intuitive access to core features.
Also has clear, consistent labels and prominent icons enhance discoverability.
Implementation of larger, more readable fonts and contrast-adjusted colour palettes for better accessibility. Strategic use of whitespace to reduce cognitive load and guide user focus.
Smooth animations and micro-interactions signal user actions (e.g., loading states, confirmations). Real-time data updates minimize disruptions.
Significant decrease in human errors related to inventory management.
Improved accuracy of inventory data and real-time visibility.
Reduced time spent on manual tracking tasks and increased overall operational efficiency.
High rate of adoption and positive feedback from users.
Improved accuracy of inventory data and real-time visibility.
We analysed competitors’ products to understand industry standards and identify opportunities for Reelables to differentiate itself. This also provided context for user expectations based on their experiences with similar products.
After launching the site app we gathered positive feedback reflecting an increase in confidence towards the platform. We were able to continue to improve the system based on users feedback to continue to improve and develop new as well as existing features.